You must have heard how important email marketing is in this digital era of the technology. Even though social media is rapidly growing, email marketing is still the most advantageous medium of getting in touch with prospects or customers. It is still the most effective way to reach and build customers.
It will help you to create more and more visitors and will boost your income. Moreover, according to a survey, people preferred email marketing more as compared to any other source of medium.
In addition to that, there are a lot of benefits of email marketing such as it is inexpensive, you can target and reach anyone around the world, easy to use, increases brand awareness, measure the success of your campaign, and so on.
However, if you don’t know the proper way of implementing email marketing, you may end up spamming your valuable customers or potential prospects. On the other hand, if you use it carefully, you will end up building solid relationships with your customers. Before getting in touch with the prospects and converting them into a customer, you must focus on getting leads to opt-in.
What is Opt-in rate?
Also, refer as conversion rate, opt-in rate tells you the percentage of your website visitors who have taken an action to your offer. You can find out your opt-in rate by dividing the number of a number of visitors by the number of opt-ins. For instance, if 100 people have visited your website and 30 of them has subscribed to your email list, then you have an opt-in rate of 30%. Opt-in rate is directly proportional to your success. The higher the opt-in rate the, the higher your chances of success. Therefore, it’s very important to focus on your opt-in rate and measure it regularly.
Here are 3 strategies for higher opt-in rate
1. Build an amazing content
If you want to increase the opt-in rate, you have to create valuable and appealing content for your target customers. If you will give them value, they are more likely to opt-in. You should know what you are going to convey to your visitors. A good massage increases the chances of the opt-in rate.
Furthermore, focus on who is your target audience, what are you going to offer them, whether your content is useful and valuable to them or not, is your offer solving the problems of your target audience, is it compelling for the person visiting and so on. Moreover, this will help you in building trust with your audience. In addition to that, demonstrate your expertise through videos, articles, infographics, etc. As your email is going directly to your prospect’s inbox, so make sure you’re sending what they need or desire first before they give you what you want from them.
In addition to creating compelling an amazing content, you’ll need the right infrastructure. There’s tons of page builders and software on the market like the popular Thrive Themes that allows you to build optin pages inside WordPress.
2. Create the best opt-in incentives
A lead magnet or opt-in incentives is an incentive that marketer offer to their prospective buyer or new subscriber in exchange for their email address and other contact information. Furthermore, lead magnets can be PDF checklist, guide, report, eBook, whitepaper, video, cheat sheet, handout, toolkit, software download, free trial, discount, free shipping, quiz, survey, etc. You must focus on creating right opt-in incentives according to your buyer personas in order to attract the right target audience. It must be something very useful that your prospects won’t hold themselves behind signing up.
Here are some ideas for creating awesome opt-in incentives
- Guide- It is the most common types of lead magnet. It covers all the necessary information you want to convey about the specific topic.
- Cheat sheet- They are short and covers the specific point about the topic. It contains one or two pages.
- Free shipping- It is the best opt-in incentives for e-commerce marketer.
- Discount- Who doesn’t love a discount. Giving a discount is a good way to attract a new audience and retain existing customers.
- Software download- Software company offers a free trial of their software as a lead magnet.
- Quiz or survey- It is an engaging way to generate new leads.
- Ebook- It offers more in-depth content of a blog topic.
3. Use Pop-up forms
Pop forms sometimes can be annoying if not used properly. However, if you use it properly, it can increase your opt-in rate. There are various types of pop-up forms available which you can choose from such as Click Pop-Ups, Scroll Pop-Ups, Timed Pop-Ups, Entry Pop-Ups, Exit Pop-Ups. Moreover, there are many tools available where you can create these pop-up forms. The benefits of pop-up forms are it increases the conversion rate, it gives visibility as it is the first thing that catches the attention of visitors, builds your email list, drives more sales, and so on. Follow these techniques to make your pop-up form looks great
A popup should contain a single and clear call to action button.
Customize your pop-up forms. It will help visitors feel that you are offering them something exclusive.
Provide them some incentives or any other special offers like coupons and free shipping. A great way to build your email list.
You may also experiment with some eye-catching designs.
Timing plays a major role in the pop-up. If it’s too early it can annoy the visitors and too late, you may lose your audience.
Therefore, to figure out what timing is best, try A/B testing.
You can also experiment with the video pop-ups or create a custom survey or Facebook Like Box, and much more.
To conclude, growing your email list and enhancing it with a good prospect is the primary thing you should do. The more efficient subscribers you will have on your list, the more traffic you’ll generate resulting in earning more money in the long run.
Furthermore, you can also find a great tool and resources that help you in increasing your conversion rate. In addition to that, you must track the new sign-ups and opt-ins that you are getting on an everyday basis. Measuring success will help you in accomplishing your goals.