Looking to sell your digital courses, software, or coaching online? This step-by-step guide will help show you how you can start your very own online business, where you can sell your products and services and building a business on your own terms.

Regardless of what approach you’re taking, it all boils down to 3 core areas.

First is the traffic generation.

The second is your sales message.

Third and finally is your follow-up marketing process.

Let’s dive into the first portion of the equation – Traffic Generation.

There’s a variety of ways you can drive traffic to sell your online course or coaching program.

The best way, to begin with, is using your organic reach.

Organic reach can be those that are on your existing email list or friends on Facebook.

It can also be driving traffic through social media channels like Facebook, LinkedIn, Instagram or Twitter to your top webinar software to capture them as a lead.

The key is to create a list of people who are interested in purchasing your products and services.

Our goal is to educate the broad market, then for those that raised their hands, we want to niche down into our topic that we’re aiming to sell.

Think of it like we’re casting a big net.

Then those that are watching or reading our content, we can then follow up with our marketing to invite them to the next level.

This leads us into the second part of this equation – Your Sales Message.

What do you sell?

What’s in it for them? How

much does it cost?

Does that make sense based upon what they’re trying to achieve with their business too?

You need to have these answers before jumping onto sending out an email campaign or posting on any social media platform.

A bigger part of the challenge as a course creator is having the know-how to speak the language of your core audience.

That means you know how they feel and know how they think.

Understanding their factors of motivation, their fear, and their greed glands will make it easier to drop a hot sales page that converts while also addressing all of their objectives.

Many times, what stops people from selling online is their fear of rejection or being told “no.”

However, this should not stop you.

It takes a bit more work and time to sell something in person than it does to post on the internet.

You can’t just always rely on one sales pitch either.

That’s why our 3rd key element is in the follow-up campaign.

The follow up campaigns typically take place through your email service provider.

The reason is because it’s the easiest of the platforms to automate.

However, if you want to take this strategy to the next level, you’ll also integrate your emails into your ad strategy.

Every marketing campaign should have 3 core fundamental areas.

1. The Campaign Entry Phase

2. Address Objections Phase

3. The Close Down Phase

The campaign entry is when someone first opts in or watches your webinar.

The goal here is to build a level of bonding and trust with the end consumer and not solely there to just sell the product or your coaching.

Sometimes, people are ready for you to just give them the solution and will buy right away.

However, that’s not the case with most.

This is why we’re setting up this next phase of Answering Objections.

Phase # 2: Answering Objections

The goal of this phase is to answer any objections a consumer may have and address them.

This can be done in person via chat, email or phone call, but most often it’s through your marketing channels like blog posts, podcasts or webinars.

What we like to do is to put these common objections into our social media ads to address these common concerns.

That’s why knowing your audience is critical in this phase.

The Final Phase: The Close down

In this stage you are closing out any other questions they may have and including an urgency tactic as well that works best with your niche audience (i.e.: “limited time only”).

You should always include a deadline or some type of last-day offer at the end so that people know when it’s too late for them to take advantage of whatever it is they were reading about before clicking away from your page/website. This can be done through the call-to-action on blog posts or videos, as well

And there you go–your campaign has come full circle! Now it’s up to you how many rounds or phases

Every company has this dream of being globally acknowledged, positively.

Some companies may have tried different means and efforts, but it just fails along the way. Other companies may even use fossilized ideas to market their business.

Well, to keep things fresh and on the now, we’re going to completely change the marketing game by making use of Webinars.

Webinar came from the words “web” and “seminar.” A webinar is way to reach out a wide range of people globally, like no other method found in the internet.

Through webinars, you could connect to thousands of people, help them get informed, and endorse your company efficiently and effectively – at a low cost.

Sounds promising? Continue.

The Initial Signup Phase

The success rate of webinars depend solely on how you take advantage of this opportunity to promote your business.

It all begins in the initial webinar registration sign-up. As people sign up for you webinar you get contact info, along with their email where they get updated from time to time. Take advantage of knowing their emails and invite them to join your subscriber list.

This could build your email list, and when you have this contact list, you’re assured of future customers and greater income. After the pre-registration is where you could increase brand awareness.

You now have the opportunity to speak, and persuade hundreds or even thousands of people online, about who you are as a brand, what you could offer and what’s in it for them.

New Audiences

Though your company has a specific niche and target market, webinars will be gateways to reaching out to a new audience. This is where your promotional skills are put to test.

When you do it right, your new audiences can be very responsive as it is something new to them as well – providing new and relevant information can increase their interest in the very essence of your business and what you can offer.

Don’t just think of this as for digital marketers, even local business owners have been able to monetize this same strategy using Facebook ads for getting leads with the webinar serving primarily as an educational piece.

Show And Tell

Sometimes, companies only do hard sell. They sell the product as is, which could get very boring and too forced if watched in a webinar. One way to break the ice is to tell something about the company which is not seen or written on the product.

When you have a story to tell that is relatable, is increases audience engagement and even affinity. Tell them about how it all began. How did your business start? What did you go through to get to where you are now? Tell them about the ups and the downs you’ve gone through. What is your company’s heartbeat? Get candid when you have the chance, this frames your company as a sympathetic figure.

INFLUENCE THE INFLUENCERS

When you get a hold of conducting webinars, you are bound to be noticed by the big ones in your niche. If you made a certain influence to the influencers, it could lead to greater deals, the big ones may even want to do a webinar with you.

If you influence these influencers, those that the influencers influence could be your instant clients. Get it?

What Do You Include In Your Webinars?

1. Your products / services

Not everyone who signed up for your webinar know how to properly make use of your product or service. Demonstrate your products and/or services to your clients. Make sure that during the demonstration, you should be spontaneous as well.

2. Expand on content published in your website or other social media accounts

When you’ve created content about your products or services, make sure you repetitively explain it on the webinar. This develops recall. Through recall, your clients will remember something that “rang a bell” to them.

As you expand on the content, make sure that what you wrote on that post and what you say are congruent. Don’t just make things up. Remember, some of those who would attend your webinar are your loyal customers.

3. Showcase your personnel’s expertise

When the attendees of your webinar get to see how adept you are at your field, they will sense expertise and expertise equals good products/services.

Here’s where you can show off a little. So make sure that you make preparations before conducting your webinar.

The most important element to making webinars work is in the email marketing campaign to build up the webinar as well as the followup email campaigns to get the webinar review in the hands of the subscribers.

This is easily done inside the interface of Webinarjam and their step by step platform.

What are you waiting for?

Start using webinars today. 

You must have heard how important email marketing is in this digital era of the technology. Even though social media is rapidly growing, email marketing is still the most advantageous medium of getting in touch with prospects or customers. It is still the most effective way to reach and build customers.

It will help you to create more and more visitors and will boost your income. Moreover, according to a survey, people preferred email marketing more as compared to any other source of medium.

In addition to that, there are a lot of benefits of email marketing such as it is inexpensive, you can target and reach anyone around the world, easy to use, increases brand awareness, measure the success of your campaign, and so on.

However, if you don’t know the proper way of implementing email marketing, you may end up spamming your valuable customers or potential prospects. On the other hand, if you use it carefully, you will end up building solid relationships with your customers. Before getting in touch with the prospects and converting them into a customer, you must focus on getting leads to opt-in.

What is Opt-in rate?

Also, refer as conversion rate, opt-in rate tells you the percentage of your website visitors who have taken an action to your offer. You can find out your opt-in rate by dividing the number of a number of visitors by the number of opt-ins. For instance, if 100 people have visited your website and 30 of them has subscribed to your email list, then you have an opt-in rate of 30%. Opt-in rate is directly proportional to your success. The higher the opt-in rate the, the higher your chances of success. Therefore, it’s very important to focus on your opt-in rate and measure it regularly.

Here are 3 strategies for higher opt-in rate

1. Build an amazing content

If you want to increase the opt-in rate, you have to create valuable and appealing content for your target customers. If you will give them value, they are more likely to opt-in. You should know what you are going to convey to your visitors. A good massage increases the chances of the opt-in rate.

Furthermore, focus on who is your target audience, what are you going to offer them, whether your content is useful and valuable to them or not, is your offer solving the problems of your target audience, is it compelling for the person visiting and so on. Moreover, this will help you in building trust with your audience. In addition to that, demonstrate your expertise through videos, articles, infographics, etc. As your email is going directly to your prospect’s inbox, so make sure you’re sending what they need or desire first before they give you what you want from them.

In addition to creating compelling an amazing content, you’ll need the right infrastructure.  There’s tons of page builders and software on the market like the popular Thrive Themes that allows you to build optin pages inside WordPress.

2. Create the best opt-in incentives

A lead magnet or opt-in incentives is an incentive that marketer offer to their prospective buyer or new subscriber in exchange for their email address and other contact information. Furthermore, lead magnets can be PDF checklist, guide, report, eBook, whitepaper, video, cheat sheet, handout, toolkit, software download, free trial, discount, free shipping, quiz, survey, etc. You must focus on creating right opt-in incentives according to your buyer personas in order to attract the right target audience. It must be something very useful that your prospects won’t hold themselves behind signing up.

Here are some ideas for creating awesome opt-in incentives

• Guide- It is the most common types of lead magnet. It covers all the necessary information you want to convey about the specific topic.
• Cheat sheet- They are short and covers the specific point about the topic. It contains one or two pages.
• Free shipping- It is the best opt-in incentives for e-commerce marketer.
• Discount- Who doesn’t love a discount. Giving a discount is a good way to attract a new audience and retain existing customers.
• Software download- Software company offers a free trial of their software as a lead magnet.
• Quiz or survey- It is an engaging way to generate new leads.
• Ebook- It offers more in-depth content of a blog topic.

3. Use Pop-up forms

Pop forms sometimes can be annoying if not used properly. However, if you use it properly, it can increase your opt-in rate. There are various types of pop-up forms available which you can choose from such as Click Pop-Ups, Scroll Pop-Ups, Timed Pop-Ups, Entry Pop-Ups, Exit Pop-Ups. Moreover, there are many tools available where you can create these pop-up forms. The benefits of pop-up forms are it increases the conversion rate, it gives visibility as it is the first thing that catches the attention of visitors, builds your email list, drives more sales, and so on. Follow these techniques to make your pop-up form looks great

A popup should contain a single and clear call to action button.

Customize your pop-up forms. It will help visitors feel that you are offering them something exclusive.
Provide them some incentives or any other special offers like coupons and free shipping. A great way to build your email list.

You may also experiment with some eye-catching designs. Timing plays a major role in the pop-up. If it’s too early it can annoy the visitors and too late, you may lose your audience.

Therefore, to figure out what timing is best, try A/B testing.

You can also experiment with the video pop-ups or create a custom survey or Facebook Like Box, and much more.

To conclude, growing your email list and enhancing it with a good prospect is the primary thing you should do. The more efficient subscribers you will have on your list, the more traffic you’ll generate resulting in earning more money in the long run.

Furthermore, you can also find a great tool and resources that help you in increasing your conversion rate. In addition to that, you must track the new sign-ups and opt-ins that you are getting on an everyday basis. Measuring success will help you in accomplishing your goals.